Trivedi, Himanshu, N. D. Gupta, Afshan Bey, Vivek Kumar Sharma, Saif Khan, and Mahira Kirmani. 2016. “HOW ADVERTISING INFLUENCES YOUR CHOICES AND PURCHASING BEHAVIOUR WHILE SELECTING TOOTHPASTE”. International Journal of Pharmacy and Pharmaceutical Sciences 8 (7):8. https://journals.innovareacademics.in/index.php/ijpps/article/view/12315.