BALANCING E-MARKETING MIX FOR ENSURING SUCCESS

Authors

  • Rajendrasingh Pardeshi

Keywords:

E-marketing, Marketing mix, Digital era, Marketing strategy, Internet

Abstract

Abstract

The 4 P's, product, price, place, and promotion, came about in a time where the internet wasn't around yet. However, this universal marketing mix plays a major role in today's internet marketing strategies.In this article researcher has tried to study the  traditional marketing mix with modern  mix for e-businesses.

Keywords: E-marketing, Marketing Mix, Digital era, marketing strategy, Internet

Published

01-04-2016

How to Cite

Pardeshi, R. (2016). BALANCING E-MARKETING MIX FOR ENSURING SUCCESS. Innovare Journal of Business Management, 4(2), 1–2. Retrieved from https://journals.innovareacademics.in/index.php/ijbm/article/view/12044

Issue

Vol 4 Issue 2 2016 ( Apr- Jun)

Section

Articles