Public Perception of Radio Coverage of Farmers/Fulani Herdsmen Conflict in Taraba State: Case Study of Taraba State Broadcasting Service, Jalingo, Nigeria

Joseph M. Lucas; Chiakaan J. Gbaden; Gibson Pwashikai

doi:10.22159/ijoe.2023v11i4.48048

Authors

Joseph M. Lucas Department of Mass Communication, Taraba State University, Jalingo, Nigeria, PMB 1157
Chiakaan J. Gbaden Department of Mass Communication, Taraba State University, Jalingo, Nigeria, PMB 1157
Gibson Pwashikai Department of Mass Communication, Taraba State University, Jalingo, Nigeria, PMB 1157

DOI:

https://doi.org/10.22159/ijoe.2023v11i4.48048

Keywords:

public perception, media coverage, conflict, herdsmen, fulani, farmers

Abstract

Farmers and herdsmen conflict was one of the many challenges that have thwarted harmony in most parts of Nigeria. Based on this, radio was always expected to be seen promoting unity and mutual respect through its programs. Therefore, at all times, broadcast media (radio) was expected to adopt a position aimed at dowsing the conflict and promoting mutual understanding and harmony. This research therefore, examined public perception of radio coverage of farmers and Fulani herdsmen conflict in Taraba State. The research focused on Taraba State Broadcasting service, Jalingo. The study was anchored on two theories: Agenda-Setting and Social Responsibility. A survey research design was adopted for the research. The sample size adopted was 400 respondents. The research used a questionnaire to gather data; an in-depth interview complemented it. The method of data analysis adopted was descriptive analysis. Findings showed that the media did not allocate much attention to the conflict, hence the lack of frequent coverage. Findings also showed no detailed dissemination of information about the crises. The research concluded that the broadcast media under study were not conscious of their society by being unprofessional in their coverage of the conflict and not adequately informing people about it. Therefore, the research recommended that broadcast media in Nigeria go beyond their cardinal functions and fully imbibe the practice of conflict reporting and management practice.

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