Exploring the Phenomenon of Knowledge Management and Performance of MNOs in Nigeria
DOI:
https://doi.org/10.22159/ijoe.2024v12i2.50693Keywords:
knowledge culture, customer satisfaction, knowledge creation, competitiveness, knowledge sharing, service qualityAbstract
This study explored the phenomenon of knowledge management and performance of MNOs. The study investigated the effect of the knowledge culture of MNOs on customer satisfaction and examined the effect of knowledge creation on the competitiveness of MNOs. In this study, the survey research design was utilized. For this study, the researcher employed the technique of stratified random sampling to select the sample. A sample size of three hundred and sixty-six was chosen. Quantitative data was gathered and analyzed using statistical methods like mean, standard deviation, and regression to establish the effects and relationship between the independent and dependent variables. Findings showed that the knowledge culture of MNOs has a significant positive effect on customer satisfaction and that knowledge creation has a significant positive effect on the competitiveness of MNOs. The study concluded that managing knowledge is crucial for the performance of MNOs. The study recommended that MNOs prioritize and actively cultivate a robust knowledge culture within their organizations and that MNOs should actively foster continuous knowledge creation within their organizations.
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Copyright (c) 2024 Fatima Abdullahi Nda, Ja’afaru Garba Sule, Egbunu Audu Dangana
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